IGA has released its briefing paper “Effective Strategic Communications for Resilient State and Society. A Conceptual and Institutional Blueprint”.
The publication details four main aspects that need to be taken into account when building strategic communications:
- Definition and scope;
- Institutional location;
- Wider and interlinked networks of collaboration;
- Тarget audience and appropriate range of strategic communications activities.
The paper further draws on best practice examples of strat com from around the world and offers a practical guide of how to create and structure a strategic communications campaign.