The Institute for Global Analytics organized an introductory seminar during which it launched its new initiative focused on establishing sustainable strategic communications in Bulgaria. The event took place on 21 April 2023 at Grand Hotel Sofia.
Dr. Rumena Filipova presented the key conceptual and institutional dimensions necessary for an effective strat com approach and demonstrated how strategic communications can aid in countering foreign authoritarian state-influence exercised by Russia and China. Dr. Christopher Nehring focused on the role of intelligence information and cooperation with the intelligence services as a key component in fostering impactful crisis communication. During the Q and A session, representatives of the diplomatic corps, Bulgarian ministries and the media put forward ideas about the gaps and requirements for the development of more sustainable strategic communications in Bulgaria, stressing the importance of a multi-stakeholder perspective that includes a variety of government, civil societal and international actors.